Challenge
Kids eyewear has always been regarded as a dread for parents, an essential gear that limits a child, and a blockage in many ways.
Insight
Lenskart decided to turn the tables on this discriminating idea. Every child’s vision is unique and should be equally nurtured.
Resolution
What emerged as a result was a fresh brand Hooper - bespoke, inclusive and expressionistic. One that looks at the world through a kids lens.
Challenge
Kids eyewear has always been regarded as a dread for parents, an essential gear that limits a child, and a blockage in many ways.
Insight
Lenskart decided to turn the tables on this discriminating idea. Every child’s vision is unique and should be equally nurtured.
Resolution
What emerged as a result was a fresh brand Hooper - bespoke, inclusive and expressionistic. One that looks at the world through a kids lens.
Brand Identity extension
Visual Experience
Packaging
Client:
Lenskart
Lenskart DesignTeam
Design Lead: Sourajit Sengupta
Brand Design: Siddhant Tiwari, Sayli Gokhale, Gagan Beri
Visual Experience: Likitha Ailone, Sayli Gokhale
Creative Writing: Harshala Gupte
Brand Values
Passionately Curious
Unique Expression
Stimulating Discoveries
Design Principle
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Dynamic
& Free-flowing
Logo
Playful &Modern
Capturing the flow state of a child's energy and translating it into a easy, enjoyable and lively logo
Logo Imperative
Icon Palette
Illustration
Graphic Element System
Abstraction of a Kid's creative energy
Loop derived from the logo, capturing the flow state of their energy
Artwork/Canvas
Multi-media Layout Guide
Packaging
