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Burp Mag
Coming soon!
Sense of play is an essential
Design informs a lot about how we understand ourselves, organise our lives, and tell our stories. It’s a wonderful and terrifying time to be a designer, and I’m here for it.
My work page gives you a peek into how I approach briefs and solve problems, while my play page is a full-on ride of exploration and experimentation. The magic happens when these two feed into each other, blending structured thinking with wild creativity. I thrive in collaborative spaces—most of my growth has come from bouncing ideas off others, exchanging thoughts, and building together. It’s this balance of problem-solving and playful exploration that drives my work forward and keeps me excited.
SHOW REEL SHOW REEL
SHOW REEL SHOW REEL
Sense of play is an essential
Design informs a lot about how we understand ourselves, organise our lives, and tell our stories. It’s a wonderful and terrifying time to be a designer, and I’m here for it.
My work page gives you a peek into how I approach briefs and solve problems, while my play page is a full-on ride of exploration and experimentation. The magic happens when these two feed into each other, blending structured thinking with wild creativity. I thrive in collaborative spaces—most of my growth has come from bouncing ideas off others, exchanging thoughts, and building together. It’s this balance of problem-solving and playful exploration that drives my work forward and keeps me excited.
Experience
Aug
2021
-Feb
2023
Brand and Communication Design
Lenskart
Visual Identity – Hustlr, Studio, Boost, Lenskart Signature.
Visual Experience – Hooper, Lenskart website, stores, collections.
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Exploring, conceptualizing, and crafting digital-first brand design solutions.
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Creating, prototyping, and delivering seamless design experiences (UI/UX, landing pages, micro-sites, iconography, and illustration).
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Established and ensured the delivery of strategic directions from concept to execution. Collaborated with writers, fashion studios, tech teams, and production.
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Constantly discovering and designing to create new high points in omni-channel experiences.
Aug
2021
-Feb
2023
Jan-April
2021
Content and Communications
Myntra
QC and vetting of Myntra's original show among others.
Creative writing for shows.
Conceptualizing design solutions for videos with specific problem statements.
Oct-Dec
2020
Graphic Communication
Oceedee
I worked on the campaign design for Oceedee’s AW20 collection, ‘Chaukhat,’ where I collaborated closely with the art director on campaign editorials. I also contributed to developing the social media strategy and handled various graphic communication needs.
June
2020
Craft Researcher
Kerala Wood Craft Cluster
I produced a publication and promotional video that documented the heritage of traditional woodcraft, intending to revive its old charm.
Education
London College of Communication-UAL
MA Graphic Branding and Identity
National Institute of fashion technology
B.Des Fashion Communication
MY DESIGN PRACTICE
Meaning-making
Dialogue
Accepted meaning
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