When angry, marginalised and suppressed voices take centre stage in a non-institutionalised manner, the rage manifests externally till it becomes violent–painting a very dangerous picture in the minds of young protesters of what a protest should be. This project strives to repaint this image channeling humour and mischief.

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The brand is an effort to change the way young people perceive protests. Every inch of this brand has a bone of humour and mischief. It is for people to engage in physical protests while making trouble for the system. The brand proposes exciting forms of mounting a protest.